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  • App revenue growth depends on performance analysis and optimization. Key performance indicators (KPIs) like retention rate, average revenue per user (ARPU), lifetime value (LTV), click-through rate (CTR), in-app purchase/subscription conversion rate, & more must be tracked in order to achieve this. The performance of revenue streams/sources (in-app purchases, ads, subscriptions), user engagement levels (session duration/frequency), user churn points (where users drop off), popular features/content (what drives engagement/revenue), demographic/geographic segmentation (which user segments perform best), etc. can all be learned by developers by routinely analyzing these KPIs with analytics tools like Google Analytics or Flurry Analytics. Developers can optimize the performance of their app for higher profits by making data-driven decisions based on the insights obtained from KPI analysis.
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  • Businesses and developers can take advantage of a variety of opportunities in the fiercely competitive and quickly changing app market. In order to succeed and stand out from the millions of apps that are available across multiple app stores, it is imperative to comprehend the market dynamics. Consumer demand for connectivity, entertainment, productivity, and ease is what drives the app market. Because of this, popular apps frequently address these demands and offer creative fixes that improve users' lives.
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